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Daily Intelligence Report
DFW Market Briefing
Median Price
$385K
+1.5% YoY
Active Listings
12,400+
15-yr high
Days on Market
58
+12 vs last year
Months Supply
4.8
Balanced market
Market Trends
DFW is officially a balanced market. Inventory has surged to 4.8 months of supply — the highest in over 15 years. Active listings are up sharply, with many properties seeing 2-3% price reductions from last list price.
Mortgage rates are hovering around 6.3% after climbing from 5.99% in late February. Collin and Dallas counties remain the most balanced submarkets.
Key Takeaway
Buyers have more leverage and time than they've had in 16 years. Position yourself as the agent who saw this shift coming.
Content Idea
Post: "The DFW Buyer's Window Is Open — Here's What That Means for You"
Create a carousel or short video explaining what a "balanced market" means in plain English. Use these talking points:
- Homes are sitting longer — buyers can negotiate
- Sellers are offering price reductions — 9% off original pricing on average
- This is the best buyer's market in 16 years — don't sleep on it
Best Time to Post
Tuesday–Thursday, 11:30 AM–1:00 PM for max engagement with DFW professionals.
Lead Follow-Up
Reach out to your fence-sitters. Anyone who told you "we're waiting for the market to cool down" in the last 12 months — today is the day to re-engage.
Script
"Hey [Name]! Remember when you said you were waiting for the market to shift? It happened. DFW inventory just hit a 15-year high and buyers are getting real negotiating power. Want me to pull some options in your price range this week?"
Who to contact: Review your CRM for leads tagged "waiting" or "not ready" from the past 6–12 months. Aim for 3–5 personal texts today.
Client Insight
Sound like the smartest agent in the room:
"Texas was just ranked as having one of the toughest housing markets in the country — but that's actually great news for informed buyers. It means prices are stabilizing, inventory is rising, and the days of blind bidding wars are over. The agents who understand this shift will win."
Use this in listing presentations, buyer consultations, or casual conversations at school pickup. It positions you as data-driven and ahead of the curve.
Stay Top-of-Mind
Today's move: Comment on 5 local business posts on Instagram or Facebook.
Search for DFW-area businesses you love — restaurants, coffee shops, boutiques, gyms. Leave a genuine, thoughtful comment on their latest post. Not "Great post!" — something specific that shows you actually engage with the community.
Why this works: The business owner sees your name. Their followers see your name. You become "that realtor who's always around." It takes 10 minutes and costs nothing.
Today's Checklist
Imagine Getting This Every Morning
Personalized to your market. Delivered at 7:00 AM. Ready to implement in under an hour. While other agents are still scrolling, you're already executing.
Stop reacting. Start dominating your market.
The Full AIME Experience
What You Get Every Weekday
Market Trends
Top local shifts you should know
Content Idea
A post idea that connects
Lead Follow-Up
Who to reach out to + what to say
Client Insight
Sound highly informed
Visibility Move
One action to stay top-of-mind